Web design for a jewelry boutique located in Westchester, NY. Read More
Web design and development for Falena Fine Jewelry, a boutique in upstate New York focused on high-quality pieces from women-owned brands. As part of an ongoing collaboration, Opal was tasked with redesigning the site to reflect Falena’s evolving identity and improve the overall user experience.
Building on previous work—logo, monogram, and visual identity—the new website, built on Shopify, thoughtfully reflects the in-person shopping experience and takes a curated approach to typography, color and layout. A paired back layout creates focus on the product. New photography adds to the elevated e-commerce experience.
Completed with the Office of Opal.
Creative direction: Christine Wisnieski
Art Direction: Lauren McAndrews
Project Managment: Hilary Bovay
Business Management: Vicki Urbas
Design + Development: David Matia